Why Brazil:
Brazil as a source of Business

Brazil is so far, without any shadow of doubt, one of the most interesting places to invest in. Its macro-economic stability, its natural resources, its growing middle class and its strategic role as a leader of the emerging countries (BRIC), make of this country a an essential place to position your company in an increasingly global and demanding market.
Brazil has an unemployment rate of 5.1 % and an annual growth of 7% (with a forecast to maintain it during the next 6 years). It will host the World Cup in 2014 and the Olympic games in 2016; the first high speed train in Latin America will be built and huge investments in infrastructure, housing, education and social protection are being made. Brazil has achieved a degree of maturity that makes it a premier destination and almost essential for the companies decided to address an international strategy.

 

A Production giant

Because its privileged natural resources, its climate, and water resources, Brazil presents unique conditions as provider or raw materials to the rest of the world. Brazil is the main iron producer and is one of the most important magnesium, bauxite and tin producers. After discovering the “pre sal”, south to the bay of Campos, on the Santos shore, Brazil will multiply by five its oil reserves reaching 80,000 barrels and becoming the 7th world producer.

 

A country of continental dimensions

Brazil is the fifth largest country in the world in terms of surface, with an area of 8.5 million square kilometers. For both, it is 17 times bigger than Spain. With a population of almost 200 million people, it is the largest democracy in Latin America and the fourth in the planet. It has more than 12% of the total reserves of drinking water in the world. Brazil is the industrial engine of Latin America, representing more than 60% of GDP of the region.

A powerful industry

The existence of a very enterprising industrial class, as the result of the migrations from Europe and Japan in the XXth century, and the availability of qualified workforce made easier the appearance of a leading industrial network, very capable of rivalling the most important markets in the world. Brazilian industry currently represents 20% of national production, whereas agriculture represents 20%, and services the remaining 60%.

 

Economic stability

Dilma Rouseff‘s government is following the  politics initiated by ex president Lula. They have built a predictable and serious country, leaving behind those dramatic times of hyperinflation (with annual rates of 2000%). Although there are still high import customs duties, a high tax burden and a slow administration, Brazil is experiencing the biggest economic strength that it has ever had. Brazil is the 6th world’s economy with a GDP of 1.6 USD trillions.
According to the British magazine “The Economist”, Brazil would become by 2014 the 5th biggest economy in the world.

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